PARIS POP-UP STORE

In September 2023, we loaded up the trucks in Berlin and drove down to Paris to host our first ever pop-up store. 

La Marais proved to be the perfect location where we found a space that matched the MIKUTA aesthetic. After filling it with our furnitures, plants, and decorations from Berlin, the place began to feel like ours. 

With this open space full of light, wooden beams and black steel frames mixed with the earthy tones, we let our products shine and were ready to open the doors to our first customers on the 13th of September! Our wonderful team welcomed everyone with coffee and fresh croissants!

Our posters plastered across the city drew many Parisians into the pop-up by highlighting some of our key pieces of the fall/winter 23 collection.

We even made a limited edition MIKUTA PARIS base hoodie full of sequins and sparkles to celebrate the pop-up store.

On Saturday the 16th we had our first opening party with drinks and music by Monoabe, who came from Berlin to support the party with the best sounds! Our guests danced under the disco ball and had a great time. 

There can never be too much sparkle!

In the store, we had our fall 23 collection available of course, but also had a preview of the winter collection, exclusively available to purchase in the pop-up store! 

Jumpsuits, denim and silver jewelry!

Lots of knitwear, accessories and our fall best sellers.

We also had different community events with breakfasts, meet and greets and goodie bags.

 

On the hot days, we offered sparkle ice cream.

 

And coffee and fresh croissants in the morning!

On the 29th of September we had our big MIKUTA fashion week party! The disco ball came back up once again, Monoabe returned to play, and we all celebrated in Paris with our customers and special guests.

In total, we were in Paris for three and a half weeks and we are so happy with the experience and to meet you all who came by in person! It was wonderful to understand our customers and to get feedback in real time. We can't wait to continue this journey and hopefully see you again soon in other cities around the world! 

Thank you so much for coming by the Paris pop-up and for all the support since the beginning of the MIKUTA journey! We are forever thankful ♥

 

Lots of love xx the MIKUTA team

 

To remember or experience a little bit of MIKUTA Paris, we have created a playlist with some of our favorite songs we played in the store! Click here to listen.